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Filtering by Tag: ethics

Passport Series: Brazil

Paul Haworth

If Ethiopia is the birthplace of coffee, Brazil is where it went to business school. Really though, coffee as a globally traded commodity has been more impacted by Brazil then any other country of origin. The saying goes that when Brazil sneezes, the rest of the coffee world catches a cold. Anyone who wants to understand how coffee prices have been (and still are being) set, learn why Fair Trade was established, or glimpse the full potential of highly mechanized coffee production cannot do so without learning about Brazil.

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