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Filtering by Tag: fair trade

Why Do Roasters Go To Origin?

Paul Haworth

It may seem like a silly question, but let's really think about this. Obviously, there is more than one reason for a coffee roaster or buyer to travel to where their product is actually grown. There are three main categories of motives we can discuss. First is the qualitative element; a buyer will be able to taste many coffees and earmark the handful that fit his or her requirements. Second, we have the marketing aspect. Being able to say that you met a farmer and bought their coffee is very impressive. Finally, there is the rejuvenation of passion that can only be attained in an environment of origin.

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Certifications: Don't Export Your Ethics, Use Them Here.

Paul Haworth

If you are a coffee lover, chances are that at some point you have wondered about the value of buying beans that are 'Certified Fair Trade.' There will be those who tell you it is as bad to buy non-certified coffee as it is to buy a 'blood diamond.' On the other side, there are many who claim the certification system is a racket that only makes the rich richer and the poor poorer. So, who is right?

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